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Once
upon a time, marketers advertised on daytime TV and soap operas to
reach mothers. Today, more than 40% of all women who go online in
the US—approximately 35 million of them—are mothers who have
children under 18 at home.
Source: E-Marketer.com
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Web Marketing
87%
of Internet users have access at home and 48% have access at work.
The
Internet has been irrevocably woven into everyday life of most
Americans. For some, it has become an integral and
required part of work or school and a primary source of breaking
news. For others, it is a primary means to stay in touch with
family and friends, to pay bills, or to do their banking.
However when it comes to purchases, today' savvy consumers
research product information, price points, competitive
comparisons, inventory and product availability online long
before they ever leave their homes to buy. To be a viable player
in our local marketplace, your business needs an online
presence.
As Wilmington continues to grow and new business and shopping
alternatives become more available, what makes your business
distinctive? What makes your products and services better than the
readily available options? Why is your store a better choice? These
are the questions your potential customers need answered, especially
in this economic environment. A strong online presence
gives you the opportunity to answer those questions, communicating
one on one with potential customers in your own words.
With over 18 years advertising experience in the Wilmington
market, Wilmington Web Marketing can guide you in creating a website
that delivers. Focusing on a comprehensive marketing plan your
website will complement your advertising and marketing campaigns
with the continuity and optimum efficiency that an online presence
can provide. Let us help your business achieve an affordable,
attractive and effective web site design that gives you the
competitive edge.
The Internet Gains in Politics
PewInternet.org
1/11/2008 |  Report | Andrew
Kohut
The internet is living up to its potential as a
major source for news about the presidential campaign. Nearly a
quarter of Americans (24%) say they regularly learn something about
the campaign from the internet, almost the double the percentage
from a comparable point in the 2004 campaign (13%).
Moreover, the internet has now become a leading
source of campaign news for young people and the role of social
networking sites such as MySpace and Facebook is a notable part of
the story. Fully 42% of those ages 18 to 29 say they regularly learn
about the campaign from the internet, the highest percentage for any
news source. In January 2004, just 20% of young people said they
routinely got campaign news from the internet.
The quadrennial survey by the Pew Research
Center for the People & the Press and the Pew Internet & American
Life Project on campaign news and political communication, conducted
Dec. 19-30 among 1,430 adults, shows that the proportion of
Americans who rely on traditional news sources for information about
the campaign has remained static or declined slightly since the last
presidential campaign. Compared with the 2000 campaign, far fewer
Americans now say they regularly learn about the campaign from local
TV news (down eight points), nightly network news (down 13 points)
and daily newspapers (down nine points). Cable news networks are up
modestly since 2000, but have shown no growth since the 2004
campaign.
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